Platform is divided into 3 segments
Disclaimer: An important but boring block which contains a lot of terms and abbreviations.
We would like to tell you in details about the basic functionality of IT platform, which is necessary for each marketplace and additional features that you can install on your infrastructure as a constructor.
technological and service advantages
Frontend - client's territory, publicly visible part of the project.
Includes product catalog, product cards, event schedule, shopping cart, check-out, client's and referral partner's personal account.
+ external services integrated: search, chat, telephony, recommendations, UGC block, reviews.
All Frontend interfaces are responsive and fit to a variety of screen sizes and resolutions, ensuring any modern devices accessibility.
MAS (Merchant Administration System) - a tool for a merchant, contains software modules to manage assortment, prices, content, marketing (bundles, discounts), reports.
Integrates with the merchant's ERP
and / or WMS.
MMS (Marketplace Management System) is a all-in-one marketplace management system consists of 16 modules which can be selectively integrated into a project:
Merchants - module for managing all merchants
PIM - product information management of marketplace (product-price)
Production - module for creating product content
CMS - Content management system
LMS - logistics management system
OMS - order management system
RMS - returns management system
CRM - customer relationship management, including
RFM segmentation (Recency, Frequency, Monetary Value)
Marketing module – management of marketing tools: discounts, bonuses, gift certificates, etc.
Communication module – management of communication with buyers and merchants (SMS, Email, Web-chat)
Educatition & Entertainment - module for online selling of educational courses and events
Referral - referral marketing management
Reports & Analitics - reports and analytics for all modules and business processes
Docs - electronic document management
Billing - commission billing module for merchants and referral partners
Administration - a module for managing all system users, roles and access